Swachh bharat abhiyan Swachh Bharat Mission ( SBM ), Swachh Bharat Abhiyan , or Clean India Mission is a country-wide campaign initiated by the Government of India in 2014 to eliminate open defecation and improve solid waste management . It is a restructured version of the Nirmal Bharat Abhiyan launched in 2009 that failed to achieve its intended targets. [2] [3] Phase 1 of the Swachh Bharat mission lasted till October 2019. Phase 2 will be implemented between 2020–21 and 2024 Slogan One step towards cleanliness. Country India Prime Minister(s) Narendra Modi Key people Parameswaran Iyer Launched Raj Ghat 2 October 2014 ; 6 years ago Status Phase 1 ended, phase 2 launched [1] Website swachhbharat .mygov .in Initiated by the Government of India, the clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Miss...
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